Blooming Flowers Seeking: A Fusion of Tradition and Modernity

Hangzhou Maogeping's Award-Winning Cosmetic Packaging

Hangzhou Maogeping Technology Co., Ltd has crafted a masterpiece in the world of cosmetic packaging with their latest collection, "Blooming Flowers Seeking." This design stands out as a testament to the harmonious blend of modern Chinese style and the rich heritage of the Palace Museum's classic elements. The collection's logo, a regal palace cat, is set against a backdrop of Forbidden City eaves, papilionoid, and peach blossoms, symbolizing the warmth of ancient life and the beauty of spring.

The unique properties of this design lie in its deep roots in traditional Chinese culture. MAOGEPING BEAUTY's cosmetic line distills the essence of the Palace Museum's treasures into its packaging, offering a series that combines Eastern aesthetics with modern craftsmanship. The product boxes inside create a vivid tableau where butterflies dance among blossoms and palace cats play, delivering an aesthetic, interactive, and portable user experience.

These cosmetic cases are crafted from porcelain white sheet material, exuding simplicity and elegance. The centerpiece is a hexagonal Loong dragon emblem with gold-trimmed edges, reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns, inspired by the Qing Palace's Catalog of Marine Creatures, creating a tactile relief effect.

The design team, led by Geping Mao and supported by Shunxiang Liu, Yan Fei, Yide Liu, Shiwei Luo, Leilei Huang, and Chengcheng Li, has ensured that every aspect of the packaging is thoughtfully considered. The drawer-style interior packaging transforms the makeup routine into an extraordinary experience. The inner side reveals a scroll with Chinese auspicious clouds and the Ocean Waves painting, offering an interactive visual treat. The portable cosmetic box includes an inbuilt mirror and a leather handle for on-the-go application, while the 3D embossed patterns on the tubes provide a slip-resistant and fingerprint-free surface.

The design journey began in November 2021 in Hangzhou and culminated with its introduction to the Chinese market in July 2023. The research behind this design focused on the evolving makeup needs of female users and their appreciation for traditional culture. This packaging serves as a cultural exchange portal and encourages designers to infuse traditional elements in innovative ways.

Overcoming the challenge of blending classic imagery with modern design, this packaging rejuvenates traditional culture and sets a new trend of China chic. The design's natural allure and vibrant motifs cater to younger demographics, enhancing brand recognition. The "Blooming Flowers Seeking" collection has been recognized with a Silver A' Design Award in 2024, a testament to its remarkable design excellence and innovation in the field of packaging.